Brand & Positioning

Objectives

The purpose of this Learning Unit is to gain an understanding of the importance of branding and positioning in the digital marketplace.

Learning Unit Summary

Both the brand name and positioning are two fundamental aspects in the digital market. In many cases, when it comes to the digital consumer, a decisive reason for purchasing a product is the brand name. “Pure players” have fewer advantages.

The positioning on the network is also extremely important; in general, the strategy of being the first is what prevails in the consumer. There are experts who state that on the Net, there is no bronze medal.

Course Contents

    • Introduction
    • Positioning

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