The purpose of this Learning Unit is to learn and analyse the nature of and complexitieswithin an eBusiness Department.
Learning Unit Summary
Companies that wish to consolidate their digital activities should create a structure in their business organisation to take care of their new digital business. The approach will be different depending on whether they are based on a B2B or B2C strategy. In many cases, we find that there is no specific department.
In this unit, we have opted for a global approach, since this is the key to digital business. The analysis also includes some general ideas on a eBusiness department.
- Human Resources
- Department Organization
- eBusiness Manager
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