The main purpose of this Learning Unit is to analyse the influence of new e-intermediaries in e-commerce. We will also look at the traditional methods of distribution and discuss new ways of distribution with regard to e-trade.

Learning Unit Summary

In this unit we will analyse how eBusiness can influence distribution, especially from an international perspective. We believe companies nowadays should look at digital distribution strategies. We see a business environment changing from consolidated multinational companies with established distribution channels selling atoms to pure Internet start-ups which only sell bits.

When we think of bits products we automatically think of digital distribution over the net, a global, flexible, instantaneous distribution which in many cases will not be controlled by national customs controls. What’s more, implementing digital distribution strategies can create tensions in our traditional distribution network if we cannot create synergies.

Course Contents

  • Introduction
  • Traditional Distribution
  • Intermediaries in the Digital Market
  • The eIntermediary


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