The main objective of this Learning Unit is to examine e-marketing characteristics and the way the traditional approach to marketing must be changed to fit the new trends in international trade. A new e-approach to the marketing plan will be considered.
Learning Unit Summary
The new economy requires the implementation of new approaches and technologies. Many things have to be re-invented in order to be adjusted to the new environment. Traditional marketing strategies are being transformed.
Traditional marketing principles need to be re-discovered. Without doubt, eBusiness has an impact on product, price, promotion and distribution. One must also consider online marketing policies.
In e-marketing the supplier is interested in developing a one to one communication with the consumer. This Learning Unit examines e-marketing characteristics and the new approach to the marketing plan.
- Marketing Concepts
- Marketing Mix
- The eMarketing Plan
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