The main objective of this Learning Unit is to learn how to add value to atoms with bits and analyse the concept of pervasive computing.

Learning Unit Summary

The first thing a digital company should consider is whether its product is appropriate to this new market. A successful product in the traditional market will not always be so in the digital market.

What’s more, in spite of globalisation, every market is different. Conclusions from market surveys will help answer this question. On the other hand, we should analyse what possible product alterations will have to be made for each market.

The age old question returns: Is there such a thing as a global product or must we localise it to each market? In many cases we will have to add value to atoms with bits. We will also see industries in transition which are no longer selling atoms in order to sell bits.

In almost every case companies are re-inventing in some way their products (their atoms) in order to add digital value to them through bits.

Course Contents


  • Introduction
  • From Atoms to Bits
  • Product Policies


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