Fundamentals of Digitalisation

Objectives

The main objective if this Learning Unit is to understand the key principles of digitalisation in eBusiness and their impact in eBusiness strategy.

Learning Unit Summary

The Internet, e-commerce, eBusiness, digital marketing, etc. – you hear these words more and more often as these phenomena more and more become a part of daily business all around the world. Companies start selling online and change their internal structure.

Digitalisation is a key concept in eBusiness. While the concept may be fundamental the impact on business will be phenomenal. New governmental and business models are being developed as a result.

If implemented correctly digitalisation can positively contribute to social and economic structures in both the developed and less developed countries.

Course Contents

  • Introduction to Digitalisation
  • Digitalisation in Global Terms

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