Intercultural Management


The main objective of this Learning Unit is to gain an understanding of the nature of different cultures and how to adapt our marketing to different countries.

Learning Unit Summary

Idiosyncrasy is one of the most important and difficult aspects in international trade.

The exporter negotiates with individuals from countries with very different cultures and habits.

If the exporter does not adopt an open and respectful attitude towards these cultures he will hardly achieve success in his business. He should try to learn the idiosyncrasies of each market.

Course Contents


  • Idiosyncrasies of Each Market
  • About Language
  • Theories
  • Key Points


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