International Fairs


The main objective of this Learning Unit is to understand the fundamentals of trade fair preparation and attendance and its related follow-up activity.

Learning Unit Summary

International fairs are, without doubt, a key aspect of International Marketing. Exporters use them both to open new markets as well as to launch new products or support the work of their distributors. Participation in the fair will be defined in the International Marketing plan developed by the company.

It will have established which fairs the company should attend and will establish the budget available for the fair. Participation in a trade fair abroad is expensive and for this reason the company should establish precisely the goals to be obtained from attending.

Course Contents

    • Introduction
    • Objectives
    • Preparation for the Fair
    • Trade Marts


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