andiapersad-maharaj started the topic Internet Marketing – Cost Saving in the forum LU_EBUS_001 Introduction to e-Business and Internet Marketing 5 months, 1 week ago
The tutorial highlighted the cost effectiveness of internet marketing as you can save costs such as ” staffing, disintermediation, financial management, etc”. However, an earlier section also stated that there was a growing trend of re-intermediation in this sector. This seems a bit contradictory to me.
It was interesting to learn how Government Policy and pushes towards a sustainable environment affect packaging. It is something you usually do not consider when you think of packaging…however, packaging is one of the largest contributors to waste.
andiapersad-maharaj started the topic Sales and Marketing in the forum LU_EMO_002 Introduction to International Marketing 1 year, 2 months ago
I found it interesting that for industrial products the emphasis for salespersons was on product knowledge, whereas for consumer goods the focus was on the salesperson’s selling techniques. Marketing strategies are really specialized for each product (including type) and country of sale.