Online Audience

Objectives

The main purpose of this Learning Unit is to analyse the basic statistics systems to be applied to our website and learn about the services which are offered by companies specialising in website visitor statistics and website analysis.

Learning Unit Summary

The number of visits to our site and the loyalty of these are the main assets of a company in the digital marketplace. For this reason it is of the utmost importance to have information about the activity of our website, we must know about our audience. In this unit we will analyse the information we should have at our disposal. It is therefore essential that our ISP can provide us an adequate web statistics service.

Course Contents

  • Introduction
  • Website Statistics Tools
  • Search Engine Registration

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