Mobile Marketing

75,00EUR

Mobile marketing is a new frontier for marketers with huge potential for growth

In this unit you will:
Learn how you can incorporate mobile marketing into your business.

This will be achieved by:
- Learning how to adapt or create mobile websites
- Learning how to implement marketing strategies specifically for mobile.
- Understanding how to create Apps for iPad and Android.
- Setting up and incorporating QR codes into your marketing arsenal.

Course Outline

To gain an understanding of Mobile Marketing and how to create mobile apps.

Detailed Topic Listing as follows:

LU ITS EBUS 009 Mobile Marketing

1. INTRODUCTION

     1.1 What is Mobile Marketing?

     1.2 Why Mobile Marketing?

     1.3 Potential of Mobile Marketing

     1.4 What is a Mobile Website?

     1.5 Going Mobile with a Responsive Website (5:58)

     1.6 Going Mobile by Creating a Mobile Website (3:54)

     1.7 Going Mobile by Adapting your Existing Website (4:10)

     1.8 Earning Money by Selling Mobile Websites (6:05)

2. MOBILE MARKETING PRINCIPLES

     2.1 Introduction to Mobile Marketing Principles (19:58)

     2.2 Mobile Traffic Tactics – Practical Tutorials

     2.3 Mobile Tracking of Campaigns (20:33)

3. ADVANCED MOBILE MARKETING TACTICS

     3.1 – Using Pay Per Click Advertising PPC (17:01)

     3.2 Monetizing Ringtones (15:38)

     3.3 List Building on Mobile (8:48)

     3.4 Mobile User Interaction Tactics (6:57)

     3.5 Growing Your Brand Recognition (10:15)

     3.6 Selling Advertising Space (11:16)

     3.7 Downloadable Media (4:27)

     3.8 CPA (Cost Per Action) Offers (3:24)

     3.9 Mobile Affiliate Programs (6:53)

     3.10 Accepting Payments through Mobile (4:02)

     3.11 Mobile User Psychology (10:38)

4. CREATING ANDROID APPS

     4.1 What is a Mobile App?

     4.2 Types of App

     4.3 Potential of Mobile Apps

     4.4 Benefits of App Development

     4.5 Creating and Marketing you Android App – Practical Tutorials

5. CREATING IPHONE APPS (32:00)

     5.1 Profitability Potential of Building iPhone Apps (7:27)

     5.2 Researching the Market (17:01)

     5.3 Developing a Winning App on iPhone (22:19)

     5.4 Marketing your iPhone App (17:39)

6. QR CODES

     6.1 Introduction to QR Codes (7:00)

     6.2 Using QR Codes (8:13)

     6.3 Where to Use QR Codes (4:07)

     6.4 Creating QR Codes (4:31)

     6.5 Tracking QR Codes (8:26)

     6.6 Tips for QR Codes (7:44)

     6.7 Reviews and QR Codes (8:07)

Further Reading

1 – Going Mobile Training Guide

2 – Mobile Apps Training Guide

3 – Going Mobile Premium Service providers

4 – Mobile Profits eBook

5 – iPad Apps eBook

6 – QR Code eBook

Forum Assignment

End of Unit

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