The Digital Economy

Objectives

The objectives of this Learning Unit is to understand the importance of eBusiness in the new economy and learn about the essential aspects of the digital economy.

Learning Unit Summary

We are moving from an industrial to an information society, governed by the new economy – the digital or e-conomy. New opportunities, and also new threats, are emerging.

Small players can compete with big ones as long as they are able to find their market niche. Many concepts that were valid in the traditional, bricks and mortar world will need to be reinvented taking into account the potential of the digital world.

Somehow, this is all having an impact on society. In order to meet the digital challenge, companies must fully understand the nature of the new e-conomy.

Course Contents

 

  • What is the Internet?
  • The Digital economy

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